Video Script Samples
Sales Training Part 1
Sales Training Part 2
For the past ten years, we’ve helped tens of thousands of people find funding to start their business, put a down payment on their dream home, realize a dream or create financial security.
We pioneered funding people through what was an innovative approach – acquiring a package of unsecured credit cards. This was a ground-breaking approach because, at that time, most people were funding by going to their banks and having to provide tax returns, paperwork, and assets for security deposits. That was the conventional way.
We developed this method for several reasons:
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It's faster
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It doesn't require a lot of paperwork
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We can secure high levels of funding by acquiring several different cards at the same time
We are accumulative in our funding of the operations. With our volume, we're able to access higher credit lines and better credit rates from the 27 lenders we work with all the time. We have a solid relationship with our lenders because they trust us and know that we thoroughly vet our clients.
The vetting process begins by analyzing their credit reports. If a client has low credit scores, then we are not going to push them through into funding. We help them to fix their credit.
To that end, our founder has designed our programs and developed many tools and resources to help people improve their credit and get funding. Through his vision and leadership, we evolved into a comprehensive full-service credit repair and financing enterprise. While he's on our board of directors and has strict oversight, he’s not directly involved in the day-to-day operations of the company.
Sales Training Part 3
In part 3, you’ll learn how we sell and how our company supports our sales reps.
Our sales reps aren't required to make cold calls. In fact, we'd rather they didn't. They can if they have some context of people they know. They can sell to those people and bring them into the family. They get leads through a CRM process, which is a database where we pull hot leads, leads for people who want funding. They come to us from our social media marketing, our email campaigns, our SMS campaigns, and from finding us through Google and other search engines. When people come to our websites, they are encouraged to either engage with us through the chat, call to ask questions, or click the link and ask for a free evaluation. Those three different ways are how we collect their contact information. Once we have the contact information, we assign them to a sales rep. We generate the business for the sales reps. We provide those leads to each person every day. We have more leads than we have sales people right now.
The selling process is a numbers game, just like any selling process. The more people that you talk to during the day, the more calls you make, the more sales you're going to make. It's pretty simple. Even with hot leads, there are going to be a certain percentage of people who are ready to buy now, a certain percentage who are interested but not ready to pull the trigger, and a certain percentage who are just looking and may not have an interest. This is especially true with telephone sales. You have to identify who those people are and their level of interest as early as possible, so you're not spending a lot of time on people who aren't going to make you money. The other way of feeding our sales reps is through our live chat feed on Skype. With that method, people contact us through the chat. We get their name and phone number and immediately put them into the Skype call line.
An operator will get the call, get the name and the phone number, and type it in to see who’s available for transfer. The sales reps that are monitoring Skype can volunteer to take that call. When the call gets assigned to you, you close the sale. Those leads are people who are on the line. They're on the website right now. They're ready to buy. Those are the hottest leads, and those are the ones that the sales reps want to get to. You get to be on those Skype chat lines when you have made a certain number of sales from your assigned leads. The objective of a sales rep is to make 100 calls a day, get some commitments and callbacks, maybe even close some, and then monitor the Skype chat. The Skype sales chat room is on 24 hours a day, every day. Late at night, if you're watching TV, and you're eating your popcorn, and you've got your Skype on, and somebody calls in and needs a sudden answer, you can take that lead and you can call them at 11:00 p.m.. If you're on the East Coast, it's only 8:00 p.m. on the West Coast. They're ready to talk to you.
We get calls, and the chat line fills up with leads even at 2:00 a.m. or 3:00 a.m. or 4:00 a.m.. The good sales reps are the ones who are available. They are closing people. I'm not recommending that people put in 24 hours a day, but moderate your time so that you can make the calls when people are available to take the calls. Sales reps set their own hours. They are responsible for their own computer. We do give them the software and the CRM. We have to let them know that we are able to monitor their CRM program, and we also do record calls for training purposes so that we can help them be a better sales person over time. Those are the sales funnels.
From there, you go into the sales pitch. We don’t have a script. We don’t like to make a written script, because the clients can tell that you're reading from a script, and that's not good. There's a certain repulsion that comes from that. Plus, everyone’s needs are a little bit different. You need to be fluid. You need to be able to talk to them about what their dream is and to determine whether they're best suited for Fast Unsecured, Corporate Cash Credit, or both.
You need to qualify them at point number two by asking what the credit scores are. If they don’t have the credit scores, you need to be fluid enough to get them down to the bottom line and ask them to sign up for credit reporting. We have a link to Pro Credit. We can get their credit scores immediately, listen to them, and make a determination. If their credit scores are low, they need to invest in their credit right away if they're ever going to realize their dreams. We help them by taking charge of their goals, taking charge of their problems and solving their problems for them. If they want a new house and a new car and they want us to give them a loan, we're not a loan company. We're not a bank. We're not going to do that for them. But we will get them prepared to get the money they need to solve their problems, whether it's going to a mortgage company for a low-interest rate mortgage for their home or getting the down payment for their house through Fast Unsecured. All those things are possible.
This concludes our FundingCeo.com training program. We hope you have found this information
valuable and helpful as you build your business.
We have many companies under one umbrella. We call them sister companies, they support each other and provide supplemental resources for people as they need them. People with good credit scores can be easily funded. People with less favorable scores – who need to invest in their credit repair – can be repaired to get the funding they desire. People with business ideas can be equipped with aged shelf corporations and programs to provide a suite of business loans and lines of credits.
In part 2, we’ll cover how all of our brands work together.
Seemingly, everybody comes to us for funding. If they are aware of their bad credit history, they first come to us for credit repair at Deletion Expert and Inquiry Busters. They need good credit to get funding. They need money for their own personal reasons, or they need funding for their business from FastUnsecured or CorporateCashCredit. We've developed programs to meet all of those needs. These programs are innovative and have a proven track record of success. We’ve made a lot of people very happy over the years.
Our brands are independent and stand on their own, or they work in concert to meet customer needs. A client can come to us and get funded quickly on unsecured credit cards if that's all they want, provided they have good credit. They end up with approvals within an hour, and their credit cards and funding arrive within five to seven days.
Soon after that, we can help them—instead of having them go to an ATM to get what they need, limited by daily minimums, instead, we charge their card and wire the big amounts to their bank accounts. We can help them get the big amounts, also. They're able to make whatever payment they want. We recommend they pay over and above the minimum. These accounts then stay open long after they've paid everything down. This is better than a bank loan in which you pay a set amount every month, and then at the end, you have to take out another bank loan because that loan closes out. In a way, they're similar to lines of credit.
The brands work together perfectly: if someone has low credit scores, then we have methods to boost their credit in three different ways. First, if they have negatives on their credit reports, we recommend they go into our Deletion Expert program. Secondly, If they have too many inquiries from shopping for too many loans, that is a credit negative. We fight those inquiries through our Inquiry Busters program. Finally, If they have high credit usage, their credit cards are all maxed out, and they have a low debt-to-credit ratio, that also gives them a low score when credit scores are evaluated every month. In that case, we recommend our Top Tradelines program which allows them to buy tradelines and become an authorized user. Then the valuable credit card (tradeline) is averaged into their own credit score. These tradelines have high credit limits, low usage, and a long history. All those three factors bump up your credit score when you have them averaged into with your credit report. Those are three ways that we work to help people evolve their credit scores.
To break things down even further, let’s look at Deletion Expert. This program uses two different strategies. First, we use a manual method where - instead of making boilerplate, computer generated letters to the credit unions, that they ultimately identify as boilerplate and they are rejected without having any impact, we do handwritten responses about each negative so that they're kicked out of the computer scanners and given to a person to read for sure. That has a higher level of success. Second, we continue to monitor people’s credit reports to see when negatives disappear. Sometimes they'll get kicked off one bureau and not the other one yet, so we double our efforts. We keep working until those things are gone, and this successfully drives the credit scores up.
Another way in which our brands work together occurs is when we ask questions about their funding desires. Sometimes we determine that they have needs for business credit. In that case, we put them into our Corporate Cash Credit program. It's a lot more labor intensive and geographically oriented. The client may need to participate a little bit more in the funding process by answering questions, filling in forms, or providing information. Once again, we're not looking for someone to have to put their assets on the line or get tax records. We still are looking for some bigger scores, and we do that by looking at how the lenders evaluate a client and put those pieces in play.
A business needs to have an 80 PAYDEX, which is equivalent to a good credit score on your FICO. An 80 PAYDEX is simply a matter of proving that you pay your bills on time. You open up some trade accounts and make some charges and payments, and those generate a score accordingly. We also look at the length of time that the company’s been in business. If it's a sole proprietorship, is just starting up, or hasn’t got a long record of business, then we recommend they get organized under a shelf corporation and direct them to our Wholesale Shelf Corporation program. This gives them an earlier inception date and a longer company history. Which means they will have better scores when it comes time to apply for commercial loans.